aimprovedaudit my profile

content, brand and product marketing

What counts as an achievement for a content marketing manager on LinkedIn

An achievement for a content marketer is an audience or traffic number that moved, with the output that moved it.

they screen on
audience growth, organic traffic, launches, influenced revenue
the decision
They are deciding whether your writing produced traffic and revenue, or only a calendar.
questions below
5

duty line

Responsible for the content calendar and growing the brand's audience.

no traffic, no output volume, no influenced revenue

achievement line

Took organic traffic from 9k to 74k sessions a month with 120 articles, influencing $2.1m in pipeline.

Same content marketing manager, same career. The difference is that somebody asked for the numbers.

The 5 questions that produce those numbers

These are the questions a recruiter screening brand and content recruiters asks on a call. Answer them on paper and your profile writes itself.

1

What did organic traffic or audience do while you owned it, and over what period?

content is judged on a curve, not on a publishing count

sessions or subscribers, plus period

2

What did you actually ship — how many pieces, launches or campaigns?

volume proves you can operate, not just plan

count

3

What pipeline or revenue did your work influence, and how was that measured?

influenced revenue is what gets a content hire approved

currency

4

How many writers, agencies or freelancers did you direct?

it separates a maker from a marketing lead

people

5

What was your single best-performing piece or launch, in numbers?

one specific win is more credible than an average

any number

Write your answer to each one down. A figure you cannot remember exactly is still better as a range than as a duty.

Why a content marketing manager’s profile ends up with none of these numbers in it

Content people undercount themselves because the work looks like output, not result. You have an analytics tab that disagrees.

A grader cannot fix this. It can only reword the lines already on the page, and those lines are the problem — there is no audience growth figure in them for it to find. The numbers were never written down, so they have to be asked for.

See which of your own lines have no result in them

Paste your profile and the audit marks every line duty or achievement, and names the unit missing from each duty line. It is free, nothing is blurred, and we do not ask for your email.

Audit my profile, free