product design and UX
What counts as an achievement for a product designer on LinkedIn
An achievement for a product designer is a funnel number that moved, with the research that justified the change.
- they screen on
- users reached, funnel movement, research depth, systems shipped
- the decision
- They are deciding whether your design work changed behaviour, or only changed the screens.
- questions below
- 5
duty line
Responsible for designing user experiences and maintaining the design system.
no users reached, no funnel movement, no research depth
achievement line
Redesigned a signup flow used by 240k people a month, lifting completion from 48% to 67% after 31 user interviews.
Same product designer, same career. The difference is that somebody asked for the numbers.
The 5 questions that produce those numbers
These are the questions a recruiter screening design hiring managers asks on a call. Answer them on paper and your profile writes itself.
the question
why it is asked
unit
1
How many people use the product or flow you designed?
reach is the fastest read on the weight of design work
users
2
Which number moved after your redesign, from what to what?
design is hired on outcomes, not on screenshots
% before and after
3
How much research did you run — sessions, interviews or tests?
it distinguishes a designer from a decorator
count
4
Did you build a design system or component library, and who used it?
systems work is what senior design roles are for
components plus teams
5
How many designers, engineers or PMs did you work with?
collaboration scope is the honest signal of seniority
people
Write your answer to each one down. A figure you cannot remember exactly is still better as a range than as a duty.
Why a product designer’s profile ends up with none of these numbers in it
Design profiles show the work and describe the craft. The recruiter is looking for the behaviour that changed after the work shipped.
A grader cannot fix this. It can only reword the lines already on the page, and those lines are the problem — there is no users reached figure in them for it to find. The numbers were never written down, so they have to be asked for.
See which of your own lines have no result in them
Paste your profile and the audit marks every line duty or achievement, and names the unit missing from each duty line. It is free, nothing is blurred, and we do not ask for your email.
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